STAGE 3: IMPLEMENTATION PARTNERSHIP

Business Storytelling Workshop

Clear, Compelling Communication That Drives Results

The Communication Gap

Your team has brilliant ideas, solid strategies, and valuable solutions. But when it comes to communicating these effectively, whether to clients, stakeholders, or each other, something gets lost in translation. Complex concepts become confusing explanations. Important messages fail to land with the impact they deserve.

What You'll Master

A systematic approach to crafting clear, compelling narratives that resonate and drive action. This isn't about becoming better presenters; it's about becoming clearer thinkers who can translate complexity into stories that connect with people and in turn deliver better stories that people enjoy and understand.

The Workshop Experience

This interactive workshop takes your team through hands-on exercises using real scenarios from your business. Teams practise applying the methodology to client presentations, internal strategy communications, and growth opportunity discussions.

This approach is highly effective for sales presentations, pitches and storytelling to all audiences, giving your team a structured way to communicate value that clients understand and remember.

The Strategic Impact

Clear communication is fundamentally about understanding people: your audience, their perspectives, and what drives their decisions. When your team masters this approach, they think more strategically about how to connect with the people who matter to your business growth.

Format: Half-day interactive workshop.

Outcome: Systematic communication approach your team will use immediately.

Client Development Workshop

Transform Relationships Into Growth Engines

The Growth Dilemma

Your team has strong client relationships and delivers great work. But when it comes to growing those accounts systematically, you're often reacting to opportunities rather than creating them. Revenue growth feels unpredictable, conversations stay tactical rather than strategic, and your team struggles to unlock the full potential within existing relationships.

What You'll Achieve

A structured, repeatable approach that transforms how your team thinks about and executes client development. This isn't about pushing more services; it's about understanding your clients' business challenges so deeply that growth opportunities become obvious and collaborative.

Your team learns to shift conversations from "what we can deliver" to "what they need to achieve," creating account development plans that clients genuinely want to participate in.

The Development Process

This interactive workshop takes your account teams through a proven three-phase methodology using real client scenarios from your business. Teams practise the systematic approach to understanding client needs, aligning your capabilities with their challenges, and creating measurable growth plans with genuine stakeholder buy-in.

This approach proves highly effective for presentations and pitches, giving your team a strategic framework for client conversations that drive results.

Why Growth Becomes Predictable

Sustainable account growth happens when your team understands people—not just what clients do, but how they think, what drives their decisions, and what success looks like from their perspective. When your team masters this client-centric approach, growth becomes predictable rather than opportunistic.

Format: Full-day interactive workshop.

Outcome: Systematic methodology your team will implement immediately.

Lumina Sales Development Workshop

Transform Sales Performance Through Personality Intelligence

The One-Size-Fits-All Problem

Your sales team uses the same approach for every client, hoping their natural charisma and product knowledge will carry the day. But clients think, decide, and communicate differently. What builds trust with one prospect creates resistance with another. The analytical buyer who needs detailed evidence gets overwhelmed by your enthusiastic pitch, while the results-driven executive loses patience with your careful relationship-building approach.

The Sales Intelligence You'll Gain

A scientifically-backed methodology that teaches your sales team to "speed read" client personality types in under 150 milliseconds and adapt their communication style in real-time. Using Lumina Spark insights, your team learns to identify four distinct client archetypes and modify everything, from presentation pace to objection handling to closing techniques.

This isn't about manipulation; it's about authentic communication that matches how your clients naturally think, process information, and make decisions. Your analytical clients get the evidence they need. Your relationship-focused buyers feel heard and understood. Your visionary prospects see the big picture possibilities. Your decisive executives get straight to ROI and next steps.

The Training Experience

Building on Lumina Spark foundations, this workshop teaches practical skills for recognising personality signals within minutes of meeting someone. Your team learns personality-specific presentation strategies, type-based objection handling techniques, and advanced approaches for when prospects become stressed or overextended.

The approach includes mobile app integration for real-time personality insights during client meetings, plus team selling strategies that assign roles based on personality compatibility.

Why Sales Becomes Collaborative

People buy from people who understand how they think and communicate. When your sales team can adapt their natural style to match client preferences, rapport builds faster, objections decrease, and closing becomes collaborative rather than combative.

Format: Full-day workshop.

Outcome: Adaptive sales capability that increases close rates and shortens sales cycle.

Marketing Strategy Creation

Transform Your Market Approach from Service-Led to Market-Led

The Reactive Trap

Your business is stuck in reactive cycles: competing on capabilities rather than market insight, chasing opportunities in broad horizontal markets, and struggling to differentiate from competitors offering similar services. Revenue growth feels unpredictable because your approach lacks the strategic focus and sector expertise that drives sustainable competitive advantage.

The Market-Led Transformation

We completely transform how your business approaches markets and generates revenue. Instead of generic marketing consulting, this is a data-driven methodology that combines vertical market specialisation with integrated strategy across marketing, sales, and operations.

Starting with extensive market research across targeted sectors, we develop deep buyer personas and competitive positioning that moves you from service-led to market-led thinking. You get a complete "Transformation Accelerator" framework that scales with your business growth.

Your Strategic Journey

Market analysis across high-value vertical sectors comes first, developing sector-specific intelligence, buyer personas, and competitive positioning frameworks. From this foundation, we build integrated go-to-market strategies that combine multiple channels, content calendars, and lead generation engines with measurable KPIs and ROI forecasting.

Through workshop-based strategy development, implementation roadmaps, and performance optimisation processes, you see both immediate pipeline impact and long-term competitive positioning.

The Competitive Advantage

Sustainable growth comes from deep market expertise, not broad service offerings. Focus on specific sectors with tailored messaging and integrated strategies, and you become the obvious choice rather than one of many options.

Format: Multi-phase strategic engagement with market research, workshops, and implementation support.

Outcome: Market-led competitive positioning with measurable revenue growth and sustainable differentiation.

Sales Strategy Creation

Transform Your Revenue Engine from Reactive to Strategic

The Revenue Lottery

Your team is working harder than ever but struggling to achieve consistent, predictable growth. You're trapped in reactive cycles: chasing RFPs, competing on price, and depending on heroic individual efforts rather than systematic processes. Revenue feels like a lottery rather than the outcome of strategic execution.

Building Your Growth Engine

We completely redesign how your business generates and converts opportunities. Rather than generic sales consulting, this begins with rigorous assessment of where you are now, then builds a strategic roadmap using industry-specific research and your actual performance metrics.

The result? A sustainable growth engine that moves you from order-taking to market leadership.

The Transformation Process

Current-state analysis comes first—examining conversion rates, pipeline metrics, and revenue patterns to identify exactly where opportunities are being lost. From these insights, we develop sector-specific strategies that position your team as specialised experts rather than generalist competitors.

You get lead generation engine design, sales process optimisation with defined conversion targets, and implementation roadmaps with quarterly milestones. Workshop-based strategy alignment and ongoing guidance ensure your team actually adopts the new approach.

From Heroics to Systems

Sustainable growth flows from systematic processes, not individual heroics. Integrate your marketing and sales functions as one engine—with clear metrics, specialised positioning, and efficient processes—and revenue becomes predictable rather than opportunistic.

Format: Multi-phase engagement with workshops, analysis, and implementation support.

Outcome: Measurable revenue growth through systematic processes and strategic positioning.